A survey on millennials

There are around 2.5 billion millennials in the world and we know little about them. In this research dossier we investigate how Generation Y will shape the world with their values (that drive organizational and purchase behavior) and their extreme familiarity with cutting-edge technology. We also included some cases of marketing campaigns that successfully engaged millennials.

Download our dossier on millennials.


Geographical distribution of millennials.

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